boot Düsseldorf sets boating industry on a downwind course
Setting & reinforcing trends.
Present & support innovations.
Creating & enhancing publicity.
Building & strengthening networks.
Staging yacht premieres & new products.
Products need to be staged and presented on an emotional level in order to be convincing, because purchasing decisions are often based on impulse!
We apply this knowledge with the highest possible impact. In 18 lavishly designed themed worlds, we create emotional and interactive experiences, providing just the right setting for "360° watersports experience".
From ﬁshing lines to large yachts, we provide the right setting for every product. Our long-time exhibitors value this setting particularly for the presentation of their new products and innovations. At boot Düsseldorf the future of watersports is on show, creating great momentum on 220,000 sqm in 16 exhibition halls which is felt far beyond the exhibition center in the international watersports industry. All this makes boot Düsseldorf the most important meeting point of the industry and the showcase of trends, innovations and premieres for the coming watersports season. In short: the creator of great momentum for international marine business worldwide!
NEW PRODUCTS & INNOVATIONS
boot Düsseldorf is the showcase of innovations, novelties and trends. Every year, for example, around 100 boats and yachts celebrate their public debut in Düsseldorf. Trends become apparent at boot Düsseldorf and innovations are being discussed here long before they make their first public appearance.
boot Düsseldorf offers exhibitors a perfect setting for the presentation of premieres and innovations. Accordingly, great effort goes into staging product presentations in order to address the market emotionally and set the right impulses.