boot Düsseldorf has made a brilliant start to the new decade with a hugely successful event. Visitors were enthusiastic about the wide-ranging programme and the enormous selection of products and services provided by the more than 1,900 exhibitors in the 17 halls on the exhibition site. The international water sports community was delighted by nine unique days in Düsseldorf with a mix of stimulating networking, successful business and memorable experiences.
Even more international Visitors
Messe Düsseldorf CEO Werner Dornscheidt’s summary of the eventful days at boot 2020: “boot has developed into something far more than just a trade fair. It is an event with huge innovative and economic significance, while representing passion for water sports to a unique extent as well. In the past few days, the trade fair has demonstrated the amazing appeal boot has all over the world.”
More than 250,000 watersports fans (2019: 247,700) from 106 countries made their way to Düsseldorf for boot 2020. Over 24 per cent of them came from outside Germany. These visitors’ home countries were mainly the Netherlands, Belgium, Great Britain, Switzerland, Italy, France and, from overseas, the USA and Canada. “This large proportion of international visitors shows that we are very well-prepared for the future with the boot concept”, explains boot Director Petros Michelidakis, who adds: “Here in Düsseldorf – in the heart of landlocked North Rhine-Westphalia, we really have succeeded in creating the most important international platform for water sports. boot demonstrated convincingly this year just how impressive the industry’s innovative skills are. The focus was on alternative drive systems, boat construction from renewable raw materials and international ocean protection projects.”
Video - Comments about boot 2020
A landmark for the watersports industry
For the watersports industry, boot Düsseldorf 2020 represents a milestone on the road to success. Jürgen Tracht, Director of the German Marine Federation: “New decisions need to be taken at the beginning of the year in both private and professional water sports fields. The wide range of different options available at boot offers not only trade representatives but also water sports fans the biggest possible choice. Nowhere else in the world exist such a large selection of sailing yachts and motorboats. There are plenty of exhibits for newcomers at boot too, with “start boating” and “start sailing”, so he concludes: “A good boot has traditionally been an auspicious omen for the subsequent watersports season.”
Visitors highly satisfied
96 per cent of the visitors indicated that they were very satisfied with their visit to the trade fair. Petros Michelidakis is pleased to report that “the new, very clear hall layout with special walks for the different target groups was a major success. boot fans were able to plan their own individual tour of the trade fair perfectly with the ‘Power Walk’ through Halls 1 to 9 for motorboat enthusiasts, the ‘Sailors’ Walk’ in Halls 15 to 17, the ‘Holiday Walk’ in Halls 13 and 14, the ‘Divers Walk’ in Halls 11 and 12 and the ‘Surfers’ Hotspot’ in Hall 8a.
Diving profits from new hall layout
The suppliers of diving equipment, trips and destinations benefitted from the new boot layout too. The conditions in Halls 11 and 12 were excellent for diving enthusiasts. More than 400 exhibitors represented almost the entire international community. The diving pool for beginners and the diving tower for experienced divers attracted a large number of people. New trends like “mermaiding” were just as popular with visitors as the enthralling stage programme with such international stars as Pierre-Yves Cousteau and ocean activists like Emily Penn or Hannes Jaenicke.
Surfsports had the best boot in many years
For the surfing industry, boot Düsseldorf 2020 ended with overwhelming success after nine days. In the heavily attended surf sports hall 8a, 93 exhibitors from 17 countries inspired around 100,000 surf-interested visitors with useful infotainment and inspiring join-in events. Following the call of the world’s largest water sports exhibition and it’s surfing motto "Make your Move", around 4,500 newcomers and advanced surfers have been active on the spectacular THE WAVE by citywave ®, in the large flatwater pool or on the skimboard track. Both beginners and experts have experienced surfing, SUP action and SUP yoga, skimboarding and waveboarding, futuristic foiling („flying over water") disciplines and the comeback of the booming windsurfing. Thrilling international competitions with the stars of the scene and celebrated awards fascinated the audience. Florian Brunner, CEO and partner of APM Marketing and member of the boot Düsseldorf’s advisory board, emphasizes: “That was the best boot in many years!"
Karsten Krey, Brand Manager at Liquid Force Germany, is similarly pleased with the course of this year’s edition: "I have been at the boot Düsseldorf for 40 years and can say: There was buzzing at the fair this year! What used to be Florida for wakeboarding is now the region around Düsseldorf. For the scene, the boot Düsseldorf is winter’s highlight!"
See you again in January 2021!
boot Düsseldorf 2021 is being held in Düsseldorf from 23rd to 31st January 2021. The whole team of Messe Düsseldorf was happy to welcome you at boot Düsseldorf and hopes to see you again in 2021!