PADI Launches Unprecedented Global Referral Program to Drive New Business for the Diving Industry

PADI® provides unparalleled support to its global membership base, launching a new diver acquisition campaign that encourages scuba divers to recruit their friends and family as their new dive buddies with incentives and benefits for everyone.

“PADI’s Seek Adventure. Save the Ocean Together referral program is the latest example of PADI’s investment in creating more business for our members and the diving industry as a whole,” explains Kristin Valette Wirth, Chief Brand and Membership Officer for PADI Worldwide.

“The referral program is simple and builds on the passion of scuba divers,” continues Valette Wirth. “We are inspiring, encouraging and enabling divers to refer their friends and family members to diving and bring them into the world’s largest community of ocean lovers and rewarding them for doing so.”

The newly launched global referral program makes its debut this month on a global scale and is designed to send new diving recruits to the 6,600 PADI Dive Centers and Resorts and 128,000 PADI Professionals through word of mouth of the already 30 million certified PADI Divers.

Starting today, PADI Divers of all levels will be able to log into their PADI Account to send a 15% off link for the PADI Open Water eLearning course to their friends and family.

As an extra incentive, when the referee takes advantage of their gifted 15% off link, this unlocks a 30-day trial to PADI Club * for the referrer – giving them immediate access to discounts on PADI’s eLearning programs and certification cards, a FREE ReActivate program, and a subscription to Scuba Diving magazine digital version.

“By referring a friend, it is a two-for-one deal on staying connected, giving and getting exclusive discounts, and saving the ocean together. PADI is investing big in this campaign and we’re encouraging our community of divers, dive professionals and dive centers and resorts to do the same,” continues Valette Wirth.