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Trade fair scores with international media reach, high satisfaction levels among visitors and new customers on board
In January the water sports industry started the new year with a big bang at boot Düsseldorf. Successful customers meetings, outstanding business and an unparalleled international atmosphere with visitors from 116 countries characterised the world’s biggest water sports trade fair.
Now, only four months after the trade fair drew to a close, it has become clear just how much the positive impulses generated by boot boost the industry globally. “The lucrative charter market, for example, is significantly dominated by the contacts made at boot. The high number of boat manufacturers at the trade fair attracts not only potential B2C buyers but increasingly also charter companies. A connection that will play an even bigger role over the coming years and that we will expand consistently,” forecasts boot Director Petros Michelidakis.
Just in time for the 2025 water sports season registration for exhibitors www.boot.com/en/Exhibit/Become_an_Exhibitor/Online_Registration has gone live and already caused plenty of traffic at boot.de on its first day. “As soon as the registration goes live, the hot phase of boot starts for our team,” says Senior Project Manager Arne von Heimendahl describing the situation. Manufacturers and dealers can now book their desired stand space with the boot crew. “Please contact us if you have any specific questions. Our team is ready to help potential exhibitors, also in personal dialogue,” adds his colleague Christian Hruschka. And Caroline Mühl rejoices at the hip new look & feel of the surf sports hall 17: “With this new styling we selectively target young sportspeople not just looking for boards and accessories at boot but also seeking fun and thrills with friends while pursuing their sport in the Action Pool in a hip setting.” Thanks to its hall segmentation with powerboats in Halls 1 to 9, equipment and accessories in Halls 10 and 11, diving in Halls 11 and 12, Destination Seaside in Halls 13 and 14, canoe and kayaking in Hall 14, sailing in Halls 15 and 16, trend sports in Hall 17 as well as maritime art in Hall 7, boot 2025 will also offer an attractive circuit for visitors next year.
The online brochure “My business starts here” informs companies and dealers about all the benefits of boot Düsseldorf fast and coherently. The wide media exposure, visitors’ extremely high satisfaction and propensity to buy as well as the high number of new customers canvassed by exhibitors are the outstanding characteristics of this trade fair.
