boot Düsseldorf kicks off the pre-Christmas season with a real bang: long awaited, it is now online: the new ‘We love water’ merch store. All fans can order their favorite items from the boot collection at boot.com/merch. The website's headline and eye-catcher is a video produced under the autumn sun of the Piran/Portoroz and Friuli/Venezia/Giulia regions around the world's largest regatta in Trieste. Passionate water sports enthusiasts and sailors were the main protagonists in the film, showing their enthusiasm for the sport in a completely authentic way.
The T-shirts from the ‘We love water’ collection reflect the water sports enthusiasts' attitude to life. They are available in the ‘Surf’ edition with a cool wave (also available as a long-sleeved shirt), ‘Deep Sea’ for all divers, ‘Sail’ and “Coast” for sailors and motor sports enthusiasts, as well as stylish grey and blue shirts with ‘We love water’ print. The hoody is reminiscent of 80s outfits and features eye-catching pink lettering. In addition to the fashion line, which also includes a genuine yellow ‘Ostfriesennerz’ raincoat, caps and warm red and blue beanies, fans are particularly enthusiastic about the blue, 30-centimetre-tall and very cuddly plush whale ‘Finni’. There are also thermos mugs, drinking bottles, cups, key rings and glasses straps, bath towels, dry bags (waterproof bags) and mobile phone cases.
‘Finni’ is clearly also the favorite of boot Director Petros Michelidakis: ‘If you, the boot fan community, are still looking for a suitable gift for your family and water sports friends, feel free to browse our merchandise page. But the trade fair tickets are also ideal as vouchers and can be ordered online in the ticket shop.’
Ticket shop for boot 2026 now open – admission prices remain stable
The ‘hot phase’ of the trade fair began with the opening of the ticket shop in September. First, the best news: admission prices for boot Düsseldorf will remain stable. The cheapest way to enjoy the trade fair to the fullest is the ticket for www.boot.club members (free membership and access to the boot.club lounges in Halls 7 and 13 with free WiFi included): it costs only €19.00 for two days of trade fair experience. Children under the age of 13 continue to visit boot Düsseldorf free of charge, while older teenagers pay €14.00.
There is also an attractive business offer for the numerous international professionals at the trade fair. With their special ticket for trade visitors (€26.00, two-day ticket €41.00), they can meet with exhibitors for individual business meetings at 9:30 a.m. in the trade visitor lounge (Hall 13). Tickets can be paid for using the usual payment methods and, starting this year, also with other online services such as Apple and Google Pay. In recent years, boot visitor tickets have been a popular St. Nicholas or Christmas gift and have been ordered in large numbers in December. Tickets are available here http://www.boot.de/2130
The world's largest yacht and water sports fair
With more than 200,000 visitors from over 100 countries and 1,500 exhibitors on 220,000 square meters in Halls 1 to 17, boot Düsseldorf is the world's largest yacht and water sports fair. Both sailors and motor boaters will find a wide variety of boats, dinghies, superboats or luxury yachts. The popular water sports of diving, surfing, kite surfing, stand up paddling, skimboarding or canoeing are available at boot in all facets and with the appropriate equipment. Attractive stage programs with the stars of the scene, the latest trends and a high-caliber mix of workshops and hands-on activities, both for leisure sports enthusiasts and experts, make the fair unique worldwide. But marine conservation and innovative, sustainable technologies will also be in focus at boot 2026. In cooperation with the European Boating Industry (EBI), for example, the blue innovation dock offers a unique dialogue format with political, economic, technological and media expertise. The next edition of boot Düsseldorf will open its doors from 17 to 25 January 2026. www.boot.com
