The boot Merch Store brings the maritime look of boot Düsseldorf straight to you. At boot 2025, our trade fair team was equipped with hoodies, shirts and beanies featuring our “We love water” claim for the first time. It certainly made an impression. Our team was often asked about the “We love water” collection, and we also received numerous enquiries after the show about whether and where boot merchandise could be purchased.
That’s why, once again for boot 2027, we have stocked our Merch Store with a whole range of new outfits and accessories: from modern basics to practical clothing inspired by life on the water. The page gives you a compact overview of the styles that define the collection and where your personal trend might take you. The boot Merch Store features the full boot collection, interpreting the maritime character of the trade fair through a variety of looks – whether it’s a classic T-shirt, a comfortable hoodie or a lightweight outfit for warmer days.
The 2027 collection is aimed at everyone who feels connected to watersports or wants to bring a maritime touch to their everyday wardrobe. Clear visuals and a calm visual style give you an intuitive feel for which outfits suit your style, how to combine colours and how effortlessly the water-inspired look can be integrated into different everyday situations.
boot Collection – a Modern Look for Every Day
The boot collection combines maritime colours, modern fits and a look that works just as well by the water as it does in everyday life. Classic shades such as navy blue, white and other tones of blue reflect the character of the sea, while clean lines create a calm, modern overall look. Different variations make it easy to find the right style for every occasion. Many pieces are made from cotton or polyester, providing a comfortable feel. The variety of cuts also caters to different styles, from relaxed, casual looks to more structured options that fit well into urban settings.
The merchandise collection includes:
T-shirts, shirt styles and lightweight sweatshirts
a modern water-inspired hoodie
high-quality styles for men and women
looks inspired by watersports
outfits for activities such as surfing and sailing
The “We love water” collection is available not only online, but also at boot 2027. At the North Entrance of Messe Düsseldorf (EN03) and in Hall 17 (Stand B35), you can purchase shirts, sweatshirts, beanies, mugs and other accessories on all nine days of boot Düsseldorf.
