6th International Breakfast Meeting online

A Corona reboot of tourism and recreation - What future for boating?

International Breakfast Meeting 2021

boot Düsseldorf and European Boating Industry announce that the sixth edition of the annual International Breakfast Meeting will move to a digital format. On 20 April, high-level panellists from business and politics will discuss the impacts of the COVID-19 crisis on the recreational boating industry, how the industry can recover and new trends and opportunities.

Overview of the agenda

Every year, the International Breakfast Meeting (IBM) held at boot Düsseldorf offers trade visitors, industry, and journalists the opportunity to exchange information on the latest market trends, regulations, and innovation, as well as to develop new contacts and networks.

This year, the co-organisers of the annual International Breakfast Meeting, boot Düsseldorf and European Boating Industry (EBI) took the decision to move to a digital format despite the cancellation of the trade show. The aim is to continue to provide market intelligence and connect business and politics at a crucial time for the industry. The sixth edition of the IBM will be under the theme of “A Corona reboot of tourism and recreation – What future for boating?”. It will take place on 20 April from 10:00 – 12:00 (CEST).

At the centre of the 2021 IBM will be the presentation of an EBI study on the impact of COVID-19 on the industry and outlook of the industry, which presents new industry data based on a survey of companies. Presentations on new trends in travel and tourism will follow alongside a discussion of the future EU tourism strategy and how to build momentum for boating in 2021 and beyond.

Our experts 2021

Petros Michelidakis (Project Director boot Düsseldorf)

Virginijus Sinkevičius (European Commissioner for Environment, Oceans and Fisheries

Amelie Cesar und Natascha Zwenke (Study leaders, Jade University Wilhelmshaven)

Lyublena Dimova (Research Manager, European Travel Commission)

Ismail Ertug (Member of the European Parliament)

Gianguido Girotti (Deputy CEO Brand & Product Strategy, Groupe Bénéteau)

About European Boating Industry (EBI)

European Boating Industry (EBI) repräsentiert die Freizeitbootindustrie in Europa. Sie umfasst alle damit verbundenen Sektoren, wie Bootsbau, Ausrüstungshersteller, Marinas und Dienstleister. Die Branche leistet einen bedeutenden Beitrag zur europäischen Wirtschaft und repräsentiert 32.000 Unternehmen, die über 280.000 Menschen direkt beschäftigen. Die überwiegende Mehrheit des Sektors besteht aus kleinen und mittleren Unternehmen (KMU).

More about European Boating Industry

"The International Breakfast Meeting is the leading forum to discuss the industry’s most pressing issues. While boot Düsseldorf 2021 has had to be cancelled, we are delighted to host experts and policy-makers for a highly relevant exchange in a digital format. It promises to be insightful as we look back at 2020 and take a glance into the future for the boating and water sports industry. We look forward to welcoming the industry back to boot Düsseldorf 2022 with an IBM taking place in-person.”

Petros Michelidakis (Project Director boot Düsseldorf)

Philip Easthill (Secretary-General, EBI)

"We are delighted to again co-organise IBM with our partner boot Düsseldorf, who we thank for their support to industry in these difficult times. We are witnessing the rapid development of new consumer trends. IBM will be an anchor point to look at these trends and opportunities that will define 2021 and beyond, as well as the EU’s future approach to tourism and the blue economy.”

Philip Easthill (Secretary-General, EBI)

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A Corona reboot of tourism and recreation - What future for boating?

boot Düsseldorf International Breakfast Meeting

The International Breakfast Meeting serves the need of trade visitors, exhibitors and journalists to exchange information on the latest market trends, legal regulations and regulations as well as outstanding innovations at boot Düsseldorf.

Information will be exchanged, existing networks cultivated and new contacts made in a compact and pleasant atmosphere.

IBM-Topics 2021

Review of 2020 and impact of Corona on the boating industry
Travel and tourism trends in a post-Corona world
Outlook on the future EU tourism strategy
Momentum and opportunities for the boating industry in 2021 and beyond

IBM topics from previous years:

2016 - Competitiveness, Challenges and Trends in the Boat Market
2017 - Attractiveness of the boat market for newcomers and Best Agers
2018 - Developments in leading and emerging markets (France, USA / Colombia, South Korea)
2019 - Charter Boats - A Booming Business And Its Challenges
2020 - Sustainable boating -Future trends and innovation