The magnificence of Custom Line and Riva yachts soars above Courmayeur to over 3,000 m on the Skyway Monte Bianco, taking RIVA IN THE MOVIE and the magic of cinema to the very summit.
Forlì, February 19th, 2021 – Ferretti Group takes its brands to new heights and increasingly dominates the world of yachting, even in the snow-covered Monte Bianco landscape. Thanks to renewed partnerships with Jaguar Land Rover Italia and Skyway Monte Bianco, the yacht building art of Custom Line and the heritage of Riva will be on show at high altitude until spring. The goal of the initiative is to offer visitors to the mountain a memorable experience in the world of yachting.
Taking advantage of the reopening of the Jaguar Land Rover Lounge at Chalet de l’Ange in Courmayeur, visitors will have the opportunity for the second year running to appreciate the excellence and exclusiveness embodied by Ferretti Group in an exhibition showcasing a series of highly evocative scale models of Custom Line yachts. The creative installation tells the story of the brand’s unbreakable bond with contemporary yacht design. Also calling at Courmayeur is the Shipyard’s most recently launched yacht, the captivating Navetta 30, presented here in the form of a scale model, a painting and an evocative video. Navetta 30, a distillation of yachting tradition interpreted through a contemporary lens, has exterior styling by naval architect Filippo Salvetti and interiors by architecture and design firm Antonio Citterio Patricia Viel.
In addition, testifying to the deep and heart-felt bond between Riva and Cinema, the exhibition entitled RIVA IN THE MOVIE will also be staged in the Jaguar Land Rover Lounge. Through extraordinary images, it tells the story of the many films in which Riva yachts have played a leading role alongside movie stars from around the world. The Custom Line project is also joined by the collection of Riva Brand Experience products. From home decor design objects and clothing to high-tech accessories and the legendary mahogany toys, they all have a timeless elegance, conveying both tactile and visual sensations and featuring the characteristic attention to detail and typical style of Riva yachts.
The Riva experience knows no boundaries and accompanies visitors to even higher altitudes on the Skyway Monte Bianco, which takes them up to Pavillon The Mountain at 2,173 m where the exhibition RIVA IN THE MOVIE continues. In this breathtaking venue, all the images in the exhibition will have a QR code that visitors can scan to see a clip of the film starring Riva. The Cinema delle Alpi inside the Pavillion will also be showing RIVA IN THE MOVIE, the short film in which Pierfrancesco Favino gives a masterful performance, celebrating the films that feature Riva’s iconic yachts and promoting Italy’s undisputed creative flair and maritime tradition.
Visitors who want to take home a tangible memory of this exclusive experience can continue up to the Punta Helbronner The Sky station at 3,466 m, where in Feltrinelli In Quota, Europe’s highest bookshop, the book of the same name, RIVA IN THE MOVIE, is on sale: an exquisite publication containing hundreds of magnificent on-set and backstage photographs, original posters and interesting anecdotes that interweaves the history of cinema with the world of international yachting from the 1950s to the present day.
It is a wonderful location, permeated by luxury, elegance, style and innovation, in which to enjoy the fascination of the sea against the splendid backdrop of the Western Alps. There could be no better place for a journey to discover the beauty of Riva and its legendary story.