Business Insights is the new digital content hub of boot Düsseldorf, which provides you with topics, trends and news from the maritime sector. Be always up-to-date on the latest developments in the watersports industry and get all the important business news about the boot Düsseldorf. Register now as a trade visitor and receive attractive benefits, such as access to exclusive business-relevant content.
Which developments are taking place in the watersports industry? What are the forecasts for the next years and which trends will prevail in the maritime sector? Together with experts from the maritime industry, boot Düsseldorf talks about perpectives, market developments, strategies and challenges.
Current topic: Mareike Guhr - at home on the seven seas
Mareike Guhr is an experienced skipper as well as a sailing sports journalist. She learned sailing on family-owned ships and sailed all the world's oceans for a good 35 years. She often worked as a skipper for charter agencies, led many crews on cruises and regattas and often sailed with all-female teams. In our new podcast episode, the Hamburg native talks about everyday life on board and why she can't imagine life without water.
Podcast language is German.
More boot ahoy! episodes
Topic in September 22: "ocean tribute" award 2022 winner HelioRec
The fifth “ocean tribute” award 2022 worth 20,000 euros was presented to the organisation of “HelioRec”. HelioRec builds floating solar modules near the coast that generate clean energy and also filter water. We have talked with founder Polina Vasilenko about the project, the ocean tribute award and what she plans to do next.
Topic in September 22: When the wind beckons - a family sails around the world
Julia and Christian Loehr and their three children are doing what many people dream of: simply taking off to sail around the world. This family has been sailing their catamaran since August 2021 - once around the world along the "barefoot route". From the Mediterranean across the Atlantic to the Caribbean and from there on to the Pacific. We talked to Julia, Christian, Matilda, Jamie and Hugo about their blue water adventure, their experiences, challenges and life on board as a family.
Topic in August 22: Adrian Mattern - Whitewater kayaking as a vocation
For Adrian Mattern, whitewater kayaking is pure passion. Born in Heidelberg, he has been kayaking since his early childhood and already knew at the age of 12 that he would turn his hobby into a profession one day. In our current boot ahoy! episode Adrian talks about the search for white spots on the world map of kayaking, new rivers and waterfalls and how he implements techniques from other sports like snowboarding or mountain biking in kayaking.
Topic in July 22: Watersports as a passion with Sanni Beucke & Lennart Burke Part 2
In the first podcast with Sanni Beucke and Lennart Burke we talked about their first steps and career path into professional sailing. In the second episode, we will take a closer look at their future and their plans for 2022 and beyond.
Topic in July 22: Watersports as a passion with Sanni Beucke & Lennart Burke
Sanni Beucke and Lennart Burke are both watersports professionals with a passion. As a child, Sanni was looking for challenges and adventures. She loved being on the sea and dreamed of becoming an ocean sailor one day. Lennart had his first experience with sailing at the age of 9, on an Opti. The enthusiasm was not long in coming, sailing quickly became an integral part of his life.
We talked to both of them about their great passion and their way into the professional sport. Listen to part 1 now! Podcast language is German.
Topic in June 22: Paddling is fun with Lars Thierling
Lars Thierling is all about paddling. Whether on a stand up paddleboard or in a canoe - paddling is Lars Thierling's great passion. In our current boot Düsseldorf podcast episode, Lars talks about his passion for boardsports, how easy stand up paddling is to learn for every age and what trends there are in the boardsports sector.
Topic in May 22: Surfing & wingfoiling with Andrea Hoeppner
From "surf kid" to "surf queen": Andrea Hoeppner is a professional sportswoman with a passion. As a passionate windsurfer, she won the Windsurfing World Championships in 1986, 1991, 1995 and was European Windsurfing Champion several times. Since 2005 she has been managing partner of Hoeppner Sport- und Markenkommunikation. For boot Düsseldorf, Andrea Hoeppner develops concepts for the trend sports hall. In our current podcast episode, Jörg Müller-Dünow and Nicole Adolph talk to Andrea about her great passion and her second love - wingfoiling. Podcast language is German.
Topic in April 22: Preparing for the sailing season
Spring lurkes around the corner and most boat lovers are itching to finally get back on the water. But before getting out on the water, there's preparation to be done. That's what our current podcast is about.
Sönke Roever from blauwasser.de gives an outlook on the preparation for the sailing season and shares his personal tips and tricks. Podcast language is German.
Topic in December 21: Watersports tourism in times of Corona
The watersports tourism sector has been hit pretty hard during the corona pandemic: the tourism industry experienced immense restrictions in the last 1 ½ years. On the other hand: Domestic vacation has become extremely popular. Together with Ingela Wilhelm (Marketing Manager NE for Sunsail / The Moorings) and Axel Brinkmann (Water Tourism Expert ADAC e.V.), we will talk about the consequences of the pandemic and how Corona will influence the industry.
The boating industry is as diverse as it is innovative and always offers a new fascination with its designs, trends and possibilities. Listen to Dr. Jens Gerhardt (CEO of HanseYachts AG) and yacht designer Lorenzo Argento who look back at 2020 - a very successful year for shipyards and brokers -, assess developments in 2021, and venture a look into the future.
How is the boardsports sector evolving, how much do discounters influence the market and what defines a trend? Listen to Andrea Hoeppner (Owner of Hoeppner Communications and three times windsurfing world champion), Dirk Muschenich (General Manager of VDWS International) and Florian Brunner (CEO of APM Marketing & Starboard Distribution Germany) talking about the development and definition of trends in surfing.
The worldwide Corona pandemic has strongly influenced the diving industry. The sector had and still has to deal with some severe challenges and strategies had to be adjusted and rethought. In our reboot talk, we've talked to experts from industry: Dr. Uwe Hoffmann (President of VDST), Thomas Dederichs (CEO of BtS Europe AG), Axel Becker (General Manager of Beluga Reisen) und host Jörg Müller-Dünow.
Very involved in international yacht racing since the nineties, Nico Martinez is appreciated by all for his professionalism and the high quality of his work. He is the official photographer of the TP52 and RC44 circuits. His picture was unanimously acclaimed.
The most diverse water sports fair for the watersports industry
A huge diversity of offerings gives you the best opportunities for successful business – all at boot Düsseldorf. Over 17 exhibition halls with 19 theme worlds offer a comprehensive and hitherto unparalleled range of products and services. Convince yourself!