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Business Insights for the maritime sector

Business Insights is the new digital content hub of boot Düsseldorf, which provides you with topics, trends and news from the maritime sector. Be always up-to-date on the latest developments in the watersports industry and get all the important business news about the boot Düsseldorf. Register now as a trade visitor and receive attractive benefits, such as access to exclusive business-relevant content and matchmaking.

Trade visitor area – register now!

Your benefits as a registered trade visitor
 Trade fair admission from 9:30 a.m. 
 Matchmaking for trade visitors
 Access to the online member area
Further benefits in the online member area
 Exclusive whitepapers
 Relevant market studies
 Latest industry news

The reboot talk

Which developments are taking place in the watersports industry? What are the forecasts for the next years and which trends will prevail in the maritime sector? Together with experts from the maritime industry, boot Düsseldorf talks about perpectives, market developments, strategies and challenges.

Topic in May: Surfing & Wingfoiling with Andrea Hoeppner

From "surf kid" to "surf queen": Andrea Hoeppner is a professional sportswoman with a passion. As a passionate windsurfer, she won the Windsurfing World Championships in 1986, 1991, 1995 and was European Windsurfing Champion several times. Since 2005 she has been managing partner of Hoeppner Sport- und Markenkommunikation. For boot Düsseldorf, Andrea Hoeppner develops concepts for the trend sports hall.
In our current podcast episode, Jörg Müller-Dünow and Nicole Adolph talk to Andrea about her great passion and her second love - wingfoiling.
Podcast language is German.

More reboot talks

Topic in April 22: Preparing for the sailing season

Spring lurkes around the corner and most boat lovers are itching to finally get back on the water. But before getting out on the water, there's preparation to be done. That's what our current podcast is about.

Sönke Roever from blauwasser.de gives an outlook on the preparation for the sailing season and shares his personal tips and tricks.
Podcast language is German.
Go to the boot Podcast about season preparation

Topic in December 21: Watersports tourism in times of Corona

The watersports tourism sector has been hit pretty hard during the corona pandemic: the tourism industry experienced immense restrictions in the last 1 ½ years. On the other hand: Domestic vacation has become extremely popular.
Together with Ingela Wilhelm (Marketing Manager NE for Sunsail / The Moorings) and Axel Brinkmann (Water Tourism Expert ADAC e.V.), we will talk about the consequences of the pandemic and how Corona will influence the industry.
Go to the reboot talk about watersports tourism in times of Corona

Topic in August 21: Trends in boat building

The boating industry is as diverse as it is innovative and always offers a new fascination with its designs, trends and possibilities.
Listen to Dr. Jens Gerhardt (CEO of HanseYachts AG) and yacht designer Lorenzo Argento who look back at 2020 - a very successful year for shipyards and brokers -, assess developments in 2021, and venture a look into the future.
Go to the reboot talk about trends in boat building here

Topic in July 21: The trend sports sector

How is the boardsports sector evolving, how much do discounters influence the market and what defines a trend? Listen to Andrea Hoeppner (Owner of Hoeppner Communications and three times windsurfing world champion), Dirk Muschenich (General Manager of VDWS International) and Florian Brunner (CEO of APM Marketing & Starboard Distribution Germany) talking about the development and definition of trends in surfing.
Go to the reboot talk about trend sports here

Topic in April 21: Crisis strategies for diving

The worldwide Corona pandemic has strongly influenced the diving industry. The sector had and still has to deal with some severe challenges and strategies had to be adjusted and rethought. In our reboot talk, we've talked to experts from industry: Dr. Uwe Hoffmann (President of VDST), Thomas Dederichs (CEO of BtS Europe AG), Axel Becker (General Manager of Beluga Reisen) und host Jörg Müller-Dünow.
Go to the reboot talk about diving here

Industry news

Copyright © Najad Yachts AB
Separation of Arcona Najad Yachts AB
The Board of Directors of Arcona Najad Yachts AB have decided to split the well-known Swedish brands into two separate companies: Arcona Yachts AB and Najad Yachts AB. Arcona’s operation will continue to be run by the same team as today led by CEO, Urban Lagnéus. Fredrik Malmqvist is new CEO for Najad Yachts AB.
Read more
Copyright © Deutsche Yachten
MEYER Yachts becomes a member of the Deutsche Yachten working group
The yacht division of the Papenburg-based MEYER Group can build the world’s largest megayachts.
Read more
Copyright © HanseYachts AG
Change in the executive board of HanseYachts AG
Jan Brockmöller new CFO of HanseYachts AG as of June
Read more
Copyright © Groupe Beneteau
Groupe Beneteau: First-quarter business and outlook for 2022
Groupe Beneteau recorded strong demand across both of its markets, with 2022 first-quarter revenues of €317m, up 10.6% based on reported data (+8.9% at constant exchange rates).
Read more
Copyright © Proton Motor
Torqeedo takes on hydrogen fuel cells for emission-free boating
Torqeedo announced a collaboration with Proton Motor Fuel Cell GmbH to integrate hydrogen fuel cell charging into Torqeedo’s industry-leading propulsion systems for electric boats.
Read more

Trend reports

News + Trends: Yachting
Yachting is attracting new groups of buyers - Latest on-board electronics in demand - Trend towards cosy cruising with good sailing abilities
To the trend report yachting
Copyright © Messe Düsseldorf | C. Tillmann
Copyright © Messe Düsseldorf | C. Tillmann

News + Trends: Chartering
Chartering a yacht is a great  option for spending an exclusive dream holiday on the water. Charter customers experience coastal tourism from a new perspective.
To the trend report chartering

News + Trends: Luxury Charter
Just for private use? To buy and charter out? Or would you rather just charter? Anyone thinking of entering the world of large yachts faces a plethora of decisions.
To the trend report luxury charter
Copyright © Messe Düsseldorf | C. Tillmann
Copyright © Messe Düsseldorf | C. Tillmann

News + Trends: Diving
The boot Düsseldorf is the traditional start into every new season for all watersports enthusiasts. The new diving tower is a real wonder made of stainless steel and acrylic glass and was designed for boot 2022. It will be used for the first time at boot 2023.
To the trend report diving

News + Trends: Surfsports
Home waters, multi-talented all-round boards and Wingfoiling are very popular - also at boot Duesseldorf!
To the trend report surfsports
Halle 8a Surfsport

The most diverse water sports fair for the watersports industry

A huge diversity of offerings gives you the best opportunities for successful business – all at boot Düsseldorf. Over 17 exhibition halls with 19 theme worlds offer a comprehensive and hitherto unparalleled range of products and services. Convince yourself!

The new channel for active networking

News, articles, surveys and so much more – boot Düsseldorf’s LinkedIn channel is the perfect place for your daily networking in the watersports industry. Convince yourself and follow boot Düsseldorf on LinkedIn now!
Go to LinkedIn channel

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