Business Insights is the new digital content hub of boot Düsseldorf, which provides you with topics, trends and news from the maritime sector. Be always up-to-date on the latest developments in the watersports industry and get all the important business news about the boot Düsseldorf. Register now as a trade visitor and receive attractive benefits, such as access to exclusive business-relevant content and matchmaking.
Trade visitor area – register now!
Your benefits as a registered trade visitor Trade fair admission from 9:30 a.m. Matchmaking for trade visitors Access to the online member area
Further benefits in the online member area Exclusive whitepapers Relevant market studies Latest industry news
The reboot talk
Which developments are taking place in the watersports industry? What are the forecasts for the next years and which trends will prevail in the maritime sector? Together with experts from the maritime industry, boot Düsseldorf talks about perpectives, market developments, strategies and challenges.
Topic in May: Surfing & Wingfoiling with Andrea Hoeppner
From "surf kid" to "surf queen": Andrea Hoeppner is a professional sportswoman with a passion. As a passionate windsurfer, she won the Windsurfing World Championships in 1986, 1991, 1995 and was European Windsurfing Champion several times. Since 2005 she has been managing partner of Hoeppner Sport- und Markenkommunikation. For boot Düsseldorf, Andrea Hoeppner develops concepts for the trend sports hall. In our current podcast episode, Jörg Müller-Dünow and Nicole Adolph talk to Andrea about her great passion and her second love - wingfoiling. Podcast language is German.
More reboot talks
Topic in April 22: Preparing for the sailing season
Spring lurkes around the corner and most boat lovers are itching to finally get back on the water. But before getting out on the water, there's preparation to be done. That's what our current podcast is about.
Sönke Roever from blauwasser.de gives an outlook on the preparation for the sailing season and shares his personal tips and tricks. Podcast language is German.
Topic in December 21: Watersports tourism in times of Corona
The watersports tourism sector has been hit pretty hard during the corona pandemic: the tourism industry experienced immense restrictions in the last 1 ½ years. On the other hand: Domestic vacation has become extremely popular. Together with Ingela Wilhelm (Marketing Manager NE for Sunsail / The Moorings) and Axel Brinkmann (Water Tourism Expert ADAC e.V.), we will talk about the consequences of the pandemic and how Corona will influence the industry.
The boating industry is as diverse as it is innovative and always offers a new fascination with its designs, trends and possibilities. Listen to Dr. Jens Gerhardt (CEO of HanseYachts AG) and yacht designer Lorenzo Argento who look back at 2020 - a very successful year for shipyards and brokers -, assess developments in 2021, and venture a look into the future.
How is the boardsports sector evolving, how much do discounters influence the market and what defines a trend? Listen to Andrea Hoeppner (Owner of Hoeppner Communications and three times windsurfing world champion), Dirk Muschenich (General Manager of VDWS International) and Florian Brunner (CEO of APM Marketing & Starboard Distribution Germany) talking about the development and definition of trends in surfing.
The worldwide Corona pandemic has strongly influenced the diving industry. The sector had and still has to deal with some severe challenges and strategies had to be adjusted and rethought. In our reboot talk, we've talked to experts from industry: Dr. Uwe Hoffmann (President of VDST), Thomas Dederichs (CEO of BtS Europe AG), Axel Becker (General Manager of Beluga Reisen) und host Jörg Müller-Dünow.
The Board of Directors of Arcona Najad Yachts AB have decided to split the well-known Swedish brands into two separate companies: Arcona Yachts AB and Najad Yachts AB. Arcona’s operation will continue to be run by the same team as today led by CEO, Urban Lagnéus. Fredrik Malmqvist is new CEO for Najad Yachts AB.
The most diverse water sports fair for the watersports industry
A huge diversity of offerings gives you the best opportunities for successful business – all at boot Düsseldorf. Over 17 exhibition halls with 19 theme worlds offer a comprehensive and hitherto unparalleled range of products and services. Convince yourself!