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Business Insights for the maritime sector

Business Insights is the new digital content hub of boot Düsseldorf, which provides you with topics, trends and news from the maritime sector. Be always up-to-date on the latest developments in the watersports industry and get all the important business news about the boot Düsseldorf. Register now as a trade visitor and receive attractive benefits, such as access to exclusive business-relevant content.

boot ahoy!

Which developments are taking place in the watersports industry? What are the forecasts for the next years and which trends will prevail in the maritime sector? Together with experts from the maritime industry, boot Düsseldorf talks about perpectives, market developments, strategies and challenges.

The blue innovation dock at boot 2023

From 21st to 29th January, boot Düsseldorf will kick off for the first time with the blue innovation dock (bid) in Hall 10. International experts from the watersports and boat building industry, European politicians as well as representatives of institutes and associations will discuss and present solutions for the implementation of climate goals, sustainable tourism or the development of recyclable materials.
We have talked in our boot ahoy! Podcast with Philip Easthill from the EBI and Petros Michelidakis, about the aims of the bid and the importance of sustainability for the maritime industry.

More boot ahoy! episodes

Topic in January 23: Destination Seaside at boot 2023

It doesn't matter whether your next destination is a lake, the sea or a river: At Destination Seaside in Hall 13, there will be exciting presentations and programs on traveling on and under water. And there are also tips for active outdoor sports! Here you can plan and book on-site your next trip or cruise. A cocktail stand with food and drinks awaits you at the daily happy hour from 4:30 pm.

We spoke to Anne Marei Laack about the highlights in Hall 13 and the many different attractions.

Podcast language is German.

Go to the boot ahoy! Podcast about "Destination Seaside at boot 2023"

Topic in January 23: Paddling at boot 2023

It is is a whiff of adventure and wildlife that goes through Hall 14! In-between towering rocks and trees a 90-meter long creek meanders through the hall. 3 meters wide and 40 centimeters deep, it flows into two large lakes. Take your time to test new canoes and kayaks, make your first attempts at paddling or even take a brief canoeing tour with the whole family!

We spoke to Lars Thierling about the highlights in Hall 14 and the many different hands-on activities.

Podcast language is German.

Go to the boot ahoy! Podcast about "Paddling at boot 2023"

Topic in January 23: Highlights Sailing Center at boot 2023

More than 100 manufacturers, associations, class societies and regatta organizers fill sailing halls 15 and 16 at the show, showcasing the "crème de la crème" of the industry. Sailing has always been more than just a sport. Sailing means true passion, and visitors can experience that firsthand in not one but two impressive halls.

We talked to Sven Christensen and Carolin Junker from Point of Sailing about the highlights, the top-class presentations by ocean sailors, regatta professionals and circumnavigators. Look forward to the Sailing Center at boot 2023!

Podcast language is German.
Go to the boot ahoy! Podcast about "Highlights Sailing Center at boot 2023"

Topic in January 23: Surfsports at boot 2023

If you want to know exactly what's hot right now, come to the meeting point of the surf scene in hall 17. Unlimited boardsport action to watch and participate, the latest trends and of course lots of fun – this is unique and can only be found at boot Düsseldorf. Whether wingsurfers, wingfoilers, windsurfers, stand-up paddlers (SUP), wakeboarders, kitesurfers or skimboarders - surf fans will get their money's worth at Beach World.

We talked to Michael Walther about the highlights, promotions and stars and starlets in Hall 17.

Podcast language is German.
Go to the boot ahoy! Podcast about "Surfsports at boot 2023"

Topic in January 23: Diving at boot 2023

Diving has always been one of the most popular sports at boot. We talked to Sabine Wechselberger, who is responsible for the themed world of diving, about the new diving tower, the hands-on activities and the other highlights in 2023. Look forward to our new diving paradise and dive off with us in the new episode of the boot ahoy! podcast!

Podcast language is German.
Go to the boot ahoy! Podcast about "Diving at boot 2023"

Topic in October 22: Mareike Guhr - at home on the seven seas

Mareike Guhr is an experienced skipper as well as a sailing sports journalist. She learned sailing on family-owned ships and sailed all the world's oceans for a good 35 years. She often worked as a skipper for charter agencies, led many crews on cruises and regattas and often sailed with all-female teams.
In our new podcast episode, the Hamburg native talks about everyday life on board and why she can't imagine life without water.

Podcast language is German.
Go to the boot Podcast about "Mareike Guhr - at home on the seven seas"

Topic in September 22: "ocean tribute" award 2022 winner HelioRec

The fifth “ocean tribute” award 2022 worth 20,000 euros was presented to the organisation of “HelioRec”. HelioRec builds floating solar modules near the coast that generate clean energy and also filter water.
We have talked with founder Polina Vasilenko about the project, the ocean tribute award and what she plans to do next.
Go to the boot Podcast about ""ocean tribute" award 2022 winner HelioRec"

Topic in September 22: When the wind beckons - a family sails around the world

Julia and Christian Loehr and their three children are doing what many people dream of: simply taking off to sail around the world. This family has been sailing their catamaran since August 2021 - once around the world along the "barefoot route". From the Mediterranean across the Atlantic to the Caribbean and from there on to the Pacific. We talked to Julia, Christian, Matilda, Jamie and Hugo about their blue water adventure, their experiences, challenges and life on board as a family.

Podcast language is German.
Go to the boot Podcast about "When the wind beckons - a family sails around the world"

Topic in August 22: Adrian Mattern - Whitewater kayaking as a vocation

For Adrian Mattern, whitewater kayaking is pure passion. Born in Heidelberg, he has been kayaking since his early childhood and already knew at the age of 12 that he would turn his hobby into a profession one day. In our current boot ahoy! episode Adrian talks about the search for white spots on the world map of kayaking, new rivers and waterfalls and how he implements techniques from other sports like snowboarding or mountain biking in kayaking.

Podcast language is German.
Go to the boot Podcast about "Adrian Mattern - Whitewater kayaking as a vocation"

Topic in July 22: Watersports as a passion with Sanni Beucke & Lennart Burke Part 2

In the first podcast with Sanni Beucke and Lennart Burke we talked about their first steps and career path into professional sailing. In the second episode, we will take a closer look at their future and their plans for 2022 and beyond.

Listen to part 2 now!
Podcast language is German.
Go to the boot Podcast about "Watersports as a passion"

Topic in July 22: Watersports as a passion with Sanni Beucke & Lennart Burke

Sanni Beucke and Lennart Burke are both watersports professionals with a passion. As a child, Sanni was looking for challenges and adventures. She loved being on the sea and dreamed of becoming an ocean sailor one day. Lennart had his first experience with sailing at the age of 9, on an Opti. The enthusiasm was not long in coming, sailing quickly became an integral part of his life.

We talked to both of them about their great passion and their way into the professional sport. Listen to part 1 now!
Podcast language is German.
Go to the boot Podcast about "Watersports as a passion"

Topic in June 22: Paddling is fun with Lars Thierling

Lars Thierling is all about paddling. Whether on a stand up paddleboard or in a canoe - paddling is Lars Thierling's great passion. In our current boot Düsseldorf podcast episode, Lars talks about his passion for boardsports, how easy stand up paddling is to learn for every age and what trends there are in the boardsports sector.

Podcast language is German.
Go to the boot Podcast about "Paddling is fun"

Topic in May 22: Surfing & wingfoiling with Andrea Hoeppner

From "surf kid" to "surf queen": Andrea Hoeppner is a professional sportswoman with a passion. As a passionate windsurfer, she won the Windsurfing World Championships in 1986, 1991, 1995 and was European Windsurfing Champion several times. Since 2005 she has been managing partner of Hoeppner Sport- und Markenkommunikation. For boot Düsseldorf, Andrea Hoeppner develops concepts for the trend sports hall.
In our current podcast episode, Jörg Müller-Dünow and Nicole Adolph talk to Andrea about her great passion and her second love - wingfoiling.
Podcast language is German.
Go to the boot Podcast about surfing and wingfoiling

Topic in April 22: Preparing for the sailing season

Spring lurkes around the corner and most boat lovers are itching to finally get back on the water. But before getting out on the water, there's preparation to be done. That's what our current podcast is about.

Sönke Roever from blauwasser.de gives an outlook on the preparation for the sailing season and shares his personal tips and tricks.
Podcast language is German.
Go to the boot Podcast about season preparation

Topic in December 21: Watersports tourism in times of Corona

The watersports tourism sector has been hit pretty hard during the corona pandemic: the tourism industry experienced immense restrictions in the last 1 ½ years. On the other hand: Domestic vacation has become extremely popular.
Together with Ingela Wilhelm (Marketing Manager NE for Sunsail / The Moorings) and Axel Brinkmann (Water Tourism Expert ADAC e.V.), we will talk about the consequences of the pandemic and how Corona will influence the industry.
Go to the reboot talk about watersports tourism in times of Corona

Topic in August 21: Trends in boat building

The boating industry is as diverse as it is innovative and always offers a new fascination with its designs, trends and possibilities.
Listen to Dr. Jens Gerhardt (CEO of HanseYachts AG) and yacht designer Lorenzo Argento who look back at 2020 - a very successful year for shipyards and brokers -, assess developments in 2021, and venture a look into the future.
Go to the reboot talk about trends in boat building here

Topic in July 21: The trend sports sector

How is the boardsports sector evolving, how much do discounters influence the market and what defines a trend? Listen to Andrea Hoeppner (Owner of Hoeppner Communications and three times windsurfing world champion), Dirk Muschenich (General Manager of VDWS International) and Florian Brunner (CEO of APM Marketing & Starboard Distribution Germany) talking about the development and definition of trends in surfing.
Go to the reboot talk about trend sports here

Topic in April 21: Crisis strategies for diving

The worldwide Corona pandemic has strongly influenced the diving industry. The sector had and still has to deal with some severe challenges and strategies had to be adjusted and rethought. In our reboot talk, we've talked to experts from industry: Dr. Uwe Hoffmann (President of VDST), Thomas Dederichs (CEO of BtS Europe AG), Axel Becker (General Manager of Beluga Reisen) und host Jörg Müller-Dünow.
Go to the reboot talk about diving here

Industry news

Copyright © Mirabaud yacht racing image | Rick Tomlinson
Nico Martinez is the winner of the Mirabaud Yacht Racing Image Award 2022
Very involved in international yacht racing since the nineties, Nico Martinez is appreciated by all for his professionalism and the high quality of his work. He is the official photographer of the TP52 and RC44 circuits. His picture was unanimously acclaimed.
Read more
Copyright © Torqeedo | Christian Brecheis
Torqeedo opens new headquarters and production facilities
Research, development, and production in one place
Read more
Copyright © Webasto
EIB supports sustainable battery development at Webasto
German automotive supplier Webasto sets the course for a sustainable and successful future. The European Investment Bank (EIB) is supporting the project by granting a Green Loan.
Read more
Copyright © C. Brecheis / Torqeedo
New leadership takes the helm at Torqeedo
Fabian Bez appointed CEO of Torqeedo GmbH as of 1 October 2022. Heiko Vietmeier will join 1 November as CFO.
Read more
Copyright © Ferretti Group
Riva presents El-Iseo: the brand’s first full electric runabout
Riva presentes El-Iseo, the brand’s first full electric runabout, which brings together traditional design, advanced technology and innovation.
Read more

Exhibitors and Products
of the watersports industry

A huge diversity of offerings gives you the best opportunities for successful business – all at boot Düsseldorf. Over 16 exhibition halls with 9 themed areas offer a comprehensive and hitherto unparalleled range of products and services. Convince yourself!

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with over 8,000 followers

News, articles, surveys and so much more – boot Düsseldorf’s LinkedIn channel is the perfect place for your daily networking in the watersports industry. Convince yourself and follow boot Düsseldorf on LinkedIn now!
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