With the acquisition of the renowned magazine "Bootshandel", MuP Verlag has added another water sports title to its portfolio. Both magazine brands remain in place and are optimally combined. MuP is thus expanding its publishing activities in the area of special interest magazines and significantly strengthening its market position in the field of water sports. Christoph Mattes, Managing Director of MuP Publishing: "The two strong brands "Bootshandel" and SKIPPER as well as their marketing and editorial teams complement each other perfectly and together offer great potential. We will continue to expand our offer for readers and advertisers: more topics, more pages, more service and even more fun in water sports."
The leading practice magazine for dedicated water sports enthusiasts takes up once a month the maritime lifestyle around sailing and motor boats. A focus for beginners and professionals are detailed reviews. In addition to news from the scene, SKIPPER Bootshandel, as an important link between trade and consumers, also offers interesting facts about technology and useful, practice-oriented tips and tricks. Expert reports provide real added value, including attractive boat areas and destinations in Germany and abroad, as well as lifestyle and accessories. The loyal target group are water sports enthusiastic readers over the age of 30 with a higher net household income.
SKIPPER Bootshandel trade is distributed in Germany, Austria, Switzerland and BeNeLux.
The MuP Medien Gruppe designs, publishes, sells and markets selected media. It also plans and implements marketing and communication strategies - for its own magazines and as an external service provider for brand owners, publishers, authors and other companies. The headquarters of the MuP Media Gruppe is Munich. MuP Medien Gruppe owns MuP Verlag GmbH, which publishes special interest and specialist magazines with editorial offices in Hamburg, Berlin and Kiel, among others, and acts as a publishing house representative. MuP Pressevertrieb GmbH dominates the classic national distribution and thus the neutral positioning.