A pioneer of 28 years.
The year was 1986, when the boat and motor division of Finland's largest central wholesaler asked Aimo Mustonen to establish a boat factory for designing and manufacturing a proprietary boat range for the company. The central wholesaler had had its proprietary brand for years, and the range available at the time mainly consisted of products from different boat manufacturers, marketed under the wholesaler's own brand. The new range was to be designed and manufactured to be competitively priced even though the distribution chain was one link longer than that of competitors.
The development of AMT-Veneet Oy's production facility was launched immediately, including a global survey on small boat manufacturing. The actual production began on Nov. 4, 1987. The staff at the production facility had been trained in AMT's new and effective serial production methods, and within a few months production volumes surpassed those of competitors that used traditional methods.
In addition to manufacturing, AMT's operations included structural design of boats, selection and procurement of materials and accessories as well as establishment of an extremely effective component manufacturer network. AMT also handled boat certification and distribution to retailers and importers.
Boats manufactured by AMT quickly became a staple of quality in their size classes which others aspired to achieve and were benchmarked against. AMT continued as the contract manufacturer of the central wholesaler until 2005 when it decided to discontinue the collaboration. Up until then more than 30 boat models were designed and more than 25 000 boats manufactured at the company's two production facilities.
In the latter half of 2005 AMT began developing its own proprietary boat range. Switching from contract manufacturing to proprietary products offered the company better opportunities to apply and gain benefits from its expertise. Many features enhancing safety and comfort, which had not been feasible earlier due to cost reasons, could now be implemented in the company's own models. The first five AMT-models were introduced for the first time at the 2006 Helsinki International Boat Show. During the pasi ten years the range has grown to a versatile fleet of 13 boats in size classes 4,5 to 6,9 meters.