LeStoff - that's Julia and Ata Ataberk and the common idea to make the traditional Ottoman hamam towel known as a lifestyle towel outside of Turkey. Because LeStoff is much more than a pestemal and companion for hamam visits. It is a beach towel, bath towel, sauna towel, scarf, pareo and lifestyle towel all in one. For Julia and Ata, who both come from Turkey but have lived in Vienna for decades, it was therefore clear from the start that not only the quality of the cotton was particularly important, but also the choice of beautiful and trendy colours. After a year of intensive research, they found the perfect producer for them in Denizli, Turkey, in 2015. LeStoff was thus born: Inspired by tradition - designed for your relaxation.
The classic bath towel sized towels follow an Ottoman weaving tradition that is more than 600 years old, are woven from 100% cotton, and weigh less than 300 grams. Importantly, the fabric is 100% natural fibre.
The great demand for smaller towels called the production of LePetitStoff into being in 2018, the classic woven towel in the size 50 x 100 cm was born. Due to its great success, the production of bathrobes followed in 2019 and in 2020, in addition to beach bags, the "Hemp" hamam towels, woven from a hemp-cotton blend yarn were introduced.
At the beginning of 2021, the entire production was converted to organic cotton or organic hemp fibre, and all new products are GOTS-certified.
With the Global Organic Textile Standard, globally recognised guidelines have been created which guarantee the sustainable and organic production of textiles "from field to fashion". This means that, starting with the extraction of organically produced raw materials, through environmentally friendly and socially responsible production, right up to transparent labelling, strict criteria are met in order to offer consumers honest and comprehensible quality assurance.