Company portrait
We are all sentient beings, filled with passion, on different paths in life. What we all have in common is two worlds: the world above and the world below the surface of our oceans. Our purpose and mission is to give you, the diver, the opportunity to experience the amazing underwater world that covers more than seventy percent of our planet. The ocean. Our Oceans. Because we want you to visit this mysterious and awe-inspiring world. To fall in love with it and respect it. Just like us, #FACINGREALITY.
We are passionate about diving - that's how our story begins. Waterproof invites people to share and be a part of this universe. To experience marine life that comes in all shapes, sizes and colours - and in all kinds of environments, from tropical waters to the Arctic and everything in between. You choose. We provide.
The story of Waterproof is also the story of its founders, two brothers who grew up by the sea on the west coast of Sweden. Completely different personalities in most ways, but pursuing the same goal: Björn Ehlmé, CEO and the inventive and creative businessman. Göran Ehlmé, head of R&D and celebrated divemaster, extreme diver and the first to lead diving expeditions to the polar regions, as well as underwater photographer for the BBC and National Geographic.
You could say that the story of Waterproof began dramatically in the late 1960s; Göran fell off the pier into the sea as a young boy and is just about to experience this new magical world before being pulled up by his father and older brother. The rest is history, now with a dedicated development team, multiple awards for the best wetsuits with production facilities, service stations and retailers worldwide.